SA Special Events Industry Activity

2012 / 2013

Ayoba… Yes, you right we did it, to the quiet still sound of the Vuvuzela.

You can not beg to question, the greatest african branding and marketing exercise 2010 Fifa World Cup, gaining the country the reputation as a world class destination for tourism and hospitality, with a tangible lasting legacy of growth into the sector.

The tourism industry out performed world trends in 2009 with a growth of 3.6% in foreign travellers, a total 9.9 million foreign arrivals into the country, 7.4% contribution into the gross domestic product (GDP).

Long after the last vuvuzela sound at the final match, the benefit of the powerful word of mouth marketing where, soccer fans returned home as ambassadors promoting the unique offering to this land, the heart of Africa.

What rocked the industry was getting ready, questions were asked in regards “how are we doing business and is it working?’

Whether it be: Destination, Events, Conferencing, Hospitality or Tourism

Networking and sharing of valuable information in order to identify needs in the market and respond to them with maximum benefit, is going to be the backbone of success.